The labels start to get it maybe?

Wow, this actually has a possibility to radically change how music is used. It’s a GOOD START:

http://yro.slashdot.org/yro/06/09/18/1046247.shtml

Maybe things like the DRM protests

http://defectivebydesign.org/en/node

And bands like Nine Inch Nails and barenakedladies encouraging their fans to remix are starting to get through!

http://www.boingboing.net/2006/09/16/barenaked_ladies_go_.html

http://en.wikipedia.org/wiki/The_Hand_that_Feeds