http://www.wisebread.com/the-greatest-story-ever-sold-is-a-fantasy-covered-in-blood
Semi off topic, but one mission I'm on is to get more people to question the worth of diamonds. If you do the research and still feel that spending your hard earned dollars on them is worth it, more power to you, but most people I know simply listen to the marketing hype and are trained to spend ridiculous sums simply to show off. There are plenty of other truly valuable gems and metals out there that don't have a mysterious global monopoly artificially inflating the costs.
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