http://yahoo.businessweek.com/magazine/content/06_39/b4002414.htm
One of the things you must credit Apple with is making computers more than just dull white boxes. Ive and Jobs work together to make design, function, and 'experience' more than just buzzwords. They genuinely CARE and want to make cool AND functional products. One term I've heard is 'lickable'. That pretty much nails it in my opinion.
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